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Social Media Marketing: Social login or traditional website registration?

Janrain and Blue Research completed a study together on social identity. A key element of the survey was finding out how respondents felt about using a social login -- Facebook, LinkedIn, Twitter, etc....

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Social Media Marketing: A look at 2012, part 1

In preparation of Email Summit 2012, we had the chance to speak with Larry Dreves, founder and CEO, Janrain, about the social channel in more general terms, and to get his take on where it is heading...

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